MAGAZINES C1A

L/O: To explore the concept of representation & stereotypes

06/09/23

Introduction To Media Representations

Representation

• The media offers the audience an interpretation of the world           
• It is a RE - PRESENTATION of the events, people and places.    

I think the representation in the "Meet the superhumans" advert has a positive effect due to the word "Superhumans", this gives the connotation of heroes which is a good, powerful person. Their disabilities shown in the advert could be described as "superhuman" as a unique individual, they are different than the average, "normal", able body which makes them superhuman. It is shown on Channel 4 which gives alot of positive representation to people with disabilities.

Adjectives describing the advert: 

• Proud
• Heroic
• Unique

L/O: To explore the concept of representation & stereotypes

08/08/23

Media Representations

Giving the character a 'geeky' impression - 

In the clip, MES has been used to create a geeky, nerdy characteristic to the girl. This is done by giving her glasses, which is a nerdy stereotype to most, and her outfit has a more typically boy-ish look to it, she also has her shirt tucked in. Her hair is also slightly messy and short, and their interactions are slightly socially awkward, suggesting they likely don't have many friends as they are 'nerds'. She also looks quite physically awkward, with her arms fallen and still has she walks. These can also apply to the boy in the frame, with his shirt tucked in and messy hair. However, he is more of a tech-y like nerd, and not like the girl who shows off as a more academical nerd, this is shown by the headphones around his neck, a microphone in his pocket and always has his phone.

Stereotypes for each character - 

• Nanny - Female, always holding an umbrella, cold coloured dress, middle aged
• Nurse - Female, stethoscopes around their necks, blue uniform, stopwatch on chest
• Teenager - Phone addict, baggy comfy clothes, moody, 
• Astronaut - Male, spacesuit, huge helmet thing
• Football Player - Male, young, athletic, physically fit, well paid
• Opera Fan - Female, smartly dressed, wealthy, snobbish, smart, 
• Teacher - Smart, strict, well dressed, glasses
• Tattoo Lover - Male, younger - middle aged, convict, physically fit

This advert " Are you man enough to be a nurse" challenges stereotypes by having the "Are you man enough?" this links to how doing what is stereotypically a woman's job doesn't make you any less of a man by doing it too.

Educating The East End Stereotypes

• Most students are misbehaving 
• Defying teachers
• BACKCHAT
• A few students with good relationships with teachers
• Teachers are represented as professionals as told by their manner of speaking and the way they are dressed
• They are also seen as caring, telling students they are proud of them
• Teachers are also shown in a more human way. using humour to interact with their students
• The students are very diverse
• Some are intelligent and celebrate their success within school
• Other students are represented as more comical or unusual, for example having tape on their face
• Some students are more troubled

13/09/23

L.O: To explore the representations found in magazines

Representations in Magazines

Direct Address - Where the model is looking directly at the camera / audience

Star Vehicle - The known model who is on the cover

Puff - The sticker-like circles on the cover

Cosmopolitan

• Target audience - young women (18+)
• Colour palette is stereotypically feminine 
• Romance? 

Carrie Underwood is represented as: 

• Confident
• Bold
• Admirable
• Flattering
• Successful

Cover 1:

• Glamorous
• Humble
• Unpractised

Cover 2:

• Bold
• Powerful
• Indestructible

Cover 3:

• Regal
• Pretty
• Youthful

• Proud
• Happy
• Sweet

15/09/23

L/O: To explore the representations found in magazines

Representations In Magazines

Differences:

• Colour schemes - Stereotypical female/male colours
• Target audiences - Male and female
• Topics involved / Themes - Feminine and masculine topics
• Star vehicles - Female for the female audience / vice versa
• Layouts - 
• Shot types - Mid close up / mid long shot
• Mastheads - Bolder thicker font for the male magazine

The difference between gender in the two magazines are represented by the star vehicles, colour schemes and topics involved. On the 'GQ' cover, stereotypical male colours are used with a male star vehicle, who seems more like a family, kind man; however, on the 'Cosmopolitan' magazine, stereotypical feminine colours are used, with a female star vehicle, who gives off more of a sexy, attractive feel. The topics included in the magazines are also stereotypically gender-associated, with 'GQ' having football, status, bear grills etc. and 'Cosmopolitan' having sex appeal, money, weight loss etc. This suggests higher priorities for different genders. The different shot types could also tie in, with 'Cosmo' having a medium long shot, showing off most of her body, almost objectifying her, linking to the sexy feel that is presented and the outfit, whereas 'GQ' has a mid close up, showing a closer up photo of him, to push the idea that he is wealthy as you can see better his tuxedo, rings, combed hair etc. The juxtaposition between the two magazines is highlighted by gender.

• Stereotypical colour scheme
• Both using celebrities to draw people in
• Rihanna sexually objectified
• Antistereotypical star vehicle in 'Cosmo'
• Antistereotypical outfit that Tom Daley is wearing, stereotypical gay man (Pink, Style)
• Stereotypically 'female' topics: relationships, sex, men
• Anti-stereotypical topics: jobs, no
• More feminist representation of the modern women - independent, strong, openly sexual
• Anti-stereotypical use of a female cover for thus magazine
• Negative female representation - snake, medusa, gorgan, turned to stone etc.
• Stereotypical 'male' topics: tech, status, 'man moments', 'new man'
• Stereotypically muted colour palette
• More updated representation of the modern man?

20/09/23

L/O: To write and structure an effective exam style answer

Exam Style Magazine Question

Compare the representation of gender in the Cosmopolitan front cover and the GQ front cover.

In your answer, you must consider:

• The choices the producers have made about how to represent gender.
• How far the representation of gender is similar in the two front covers.
• How far the representation of gender is different in the two front covers.            25 Marks

Paragraphs

1. How gender is represented in cosmo

2. How genders is represented in GQ

3. How far (MAKE A JUDGEMENT very, sort of, not at all) the representation of gender is similar in the front covers

4.How far the representation of gender is different in the front covers

Example:

The two covers represent gender very differently. Cosmopolitan represents Tom Daley in an anti-stereotypical way. For example, he has been dressed in more feminine clothing - both in colour and style. However, as a gay man, this is more stereotypical with a flamboyant style. On the other hand, there are more stereotypically masculine representations with the tattoo and the muscular physique.

The two covers represent gender in very different ways. Tom Daley is represented in 'Cosmopolitan' as anti-stereotypical. Being the star vehicle, it is unexpected for a male to be the cover for a female lifestyle magazine, however, with the outfit the producers have selected, it is more stereotypical for him to be there with a 'gay' outfit. On the other hand, there are also masculine representations there, with his muscular physique and tattoo. Another way gender is presented in the cover is the topics displayed in the cover lines, such as relationships, sex and men, which are stereotypically feminine topics, although there are again some anti-stereotypical topics, such as jobs and porn. 

In 'GQ', Rihanna is presented stereotypically for a male lifestyle magazine. With her as the star vehicle, the fact she is purposely represented as medusa, could suggest a negative representation of women, given that medusa is a gorgan, possibly calling women 'snakes'. She is also naked, which is stereotypical for a mens magazine, with the 'male gaze' theory, suggesting women are for men to look at, this could link to the idea that Rihanna is sexually objectified in the cover, considering she is clearly naked with a mid shot of her, showing off sexual parts of her. However, the fact that she has a tattoo clearly being shown in the image is a more masculine stereotype. The topics in 'GQ' are also stereotypically masculine, including: tech, status, 'man moments' and 'new man'.

The two covers have similarities, but not too many, for example: they both use an anti-stereotypical cover star to represent gender. Another similarity is the way they attract their target audience, with both the two youthful, well known icons generating interests, but how the anti-stereotypical genders as star vehicles draws in attention and curiosity as to why there is the opposite gender on a male/female magazine. Both of the covers' lexis included are anti-stereotypical for their gender roles: with 'GQ' getting straight to the point with "The suit, The watch, The dream", these are expensive items which is associated with a 'woman's needs', whereas in 'Cosmopolitan' it talks about the "Deepfake porn matrix" which you would link with what a male would talk about.

However, the covers share plenty of differences between them, for instance: the colour palettes are different to represent gender stereotypes, with 'Cosmopolitan' pink and beige/cream colours are used, but in 'GQ' a muted colour palette of shades of grey represent a more masculine target audience. Another difference is the fonts used on the covers, 'Cosmo' using more rounded, bubbly fonts, and in 'GQ' bold fonts are used. There is also a difference between the shot types used, with the 'Cosmo' having a long shot, showing off his feminine outfit, and 'GQ' having a mid shot, still showing the fact she is sexually represented. In 'Cosmo'  the lexis is specifically chosen as words that are stereotypically feminine with words such as: 'cozy' 'boundaries' 'vibes' etc. 

Miss Mac commented on "C1 ML&R"

21 hours ago

MAG REPRESENTATION EXAM Q:
Excellent Georgia - a fantastic answer.
WWW: you've compared both covers well and included accurate terminology
EBI: look at specific lexis (word choice) and the connotations

27/09/23

L/O: To create magazine covers showing an understanding of representation

Representation

29/09/23

L/O: To review and improve an effective exam style answer

Exam Style Magazine Question

Miss Mac commented on "C1 ML&R"

21 hours ago

MAG REPRESENTATION EXAM Q:
Excellent Georgia - a fantastic answer.
WWW: you've compared both covers well and included accurate terminology
EBI: look at specific lexis (word choice) and the connotations

L/O: To research companies linked to set products

Industry Research

VOGUE

• Vogue was first launched in 1892
• The original target audience/genre was the wealthy and fashion/lifestyle
• Vogue has become more modern over the years
• Condé Nast publishes vogue
• Vogues average circulation is 1,242,282 (2016) and 86.3 million readers
• The target audience is young women aged 17-29
• Vogues brand image: it has sophisticated lifestyle ideologies, very important is fashion, exclusivity, reaching a higher class and beauty, the values are a commitment to visual genius, investment in storytelling that puts women at the centre of the culture, and a selective, optimistic editorial eye, it covers topics such as fashion and women's lifestyle

HOMEWORK -

Gender is represented in this cover of ‘GQ’ in a stereotypical way. This is achieved by the use of the star vehicle, who is a famous, masculine icon: The Rock. The fact that most people know who this is helps give the masculinity of the magazine due to his personality. The way the star vehicle is posing in the image is very stereotypical for a mens magazine, flexing his muscles which is arguably the main focus of the image. The star vehicle’s tattoo is purposely shown as it is a masculine stereotype to have them, adding to the representation of gender. The lexis used in the cover lines could be stereotypically masculine, with short but factual sentences, instead of long sentences which is stereotypically feminine. Also, the topics used in the cover lines are also stereotypical for a mens magazine, discussing style, money, watches, build etc. The minimalistic style of the cover could be a masculine stereotype, as a feminine magazine is typically cluttered and full.

Miss Mac commented on "C1 ML&R"

20 hours ago

HOMEWORK - GQ COVER
Excellent. detailed and thorough.

You will to catch up on the research for VOGUE & GQ.

11/10/23

L/O: To explore the context and cover star for case study 1 

Case Study #1 - Raheem Sterling GQ

Do now - Brand Identities

• GQ: Sleek, masculinity, class
• Vogue: Empowering, fashionable, attractive

GQ CONTEXT

Gender is represented in GQ as stereotypical, this is proven as when a woman is casted as the star vehicle for their covers, they are mostly sexually objectified and practically naked. However, when a man is chosen they are mainly fully clothed, looking like a regular family man. This is stereotypical as the target audience of GQ is adult men, referring to the 'male gaze' theory.

GQ targets their audience (adult men) by making their covers appealing in two ways: with unclothed women in 'sexy' positions being sexually objectified. The women typically have provocative expressions on their faces, and other aspects that make them look so, which attracts a grown man. Another way GQ targets their audience is with a wealthy, sophisticated man with expensive items, such as suits, watches, rings etc. They are also usually looking at you, but with a smart, classy look. These are both stereotypical interests of adult men and therefore reels them in which creates their target audience.

HOMEWORK - Raheem Sterling

• He is an english footballer who plays as a winger for premier league club Chelsea
• He was born on December 8th 1994 in Kingston, Jamaica to Jamaican parents
• His market value is $70M
• He has won 5 trophies during his career
• He is 28 years old
• He has 3 siblings
• He is ranked #2 out of all Chelsea players
• At 5 years old he moved from Kingston to London where he was raised by his grandmother and lived with his mother and 3 siblings

13/10/23

L/O: To explore the context and cover star for case study #1 

Case Study #1 - Raheem Sterling GQ

In this cover of 'GQ', different variations of typography are used to. The masthead is in block capitals, with a beige, bold sans serif font and bigger than any other piece of text to present it as the masthead. However, the rest of the typography has a mixture of sans serif and serif, with only lower case type. This mixture gives the cover a fancy, almost expensive look to it, especially paired with the lexis involved. A plethora of colours are also used in the cover, but the main ones being white, beige, and black; these colours are quite calm yet classy, representing 'GQ's sophisticated, sleek brand identity and ideologies. This equal mix of colours creates a contrast, drawing a viewers eye to the more important, main cover lines and making a balance in the cover.

In this cover of 'GQ', the colour palette consists of beige, white, black and sage green, with an accent colour of gold/yellow. The main colour palette gives a desaturated, dark, sombre vibe to the viewer, which fits 'GQ's target audience well (adult men), but the accent colour is a spark of colour being gold/yellow to draw attention. The connotations of this colour are money, wealth, expensive lifestyle, which again fits 'GQ's target audience and brand identity, especially with the cover lines involving expensive items such as phones, speakers, drones etc. 

In this cover of 'GQ', the conventional layout design follows the Z-shape. This is purposely created as this cover is in the 'GQ British' version, as people from there read a certain way: left to right, top to bottom. Therefore, the information is put in a specific order so that the reader automatically gains as much information as possible.

The anchorage text in this cover of 'GQ' is "Rock 'n' Roll Star, 72 extraordinary hours with Liam Gallagher", this is the anchorage text because the star vehicle is Liam Gallagher, rock 'n' roll star. The shot type is a close up on Gallagher's face because that is typically what is used on a 'star', not a singer or artist. They are describing Liam Gallagher as a star/icon.

In this cover of 'GQ' a close up shot type is used to focus on his facial expression, which is quite stern and serious, which connotes to wealth and fame. The glasses also tie into this idea with golden rims around them, as well as his shirt with gold in certain areas to represent one of 'GQ's brand identities and ideologies: wealth. The glasses could also be used to hide the direct address and his eyes.

1/11/23

L/O:

Raheem Sterling

DO NOW

• The chosen clothing represents GQ's brand identity of wealth and style
• The pose looks stern and powerful
• The use of the medium long shot type to show off his expensive suit
• Representation of black men
• Stereotypical use of gender for a men's lifestyle magazine
• Anti-stereotypical lexis used in the coverlines: nightclubs etc.
• Use of heart in the coverlines is anti-stereotypical

In December 2018, Raheem Sterling faced racist chants and comments from the opposing team when playing against Chelsea in a football match. As a young black footballer, these comments drove Sterling to make a statement about the racism and discrimination against black players and presented the serious issue in national and international football. In 2019, a GQ magazine was purposely made with Raheem as the star vehicle to represent black men and to rise this issue once again, with a cover line "How Raheem Sterling saved football from itself", referencing to the incident and his statement, suggesting that without it football would be ruined by racist and discriminatory fans. 

• "GQ" - The masthead is in a bold and large sans serif font. the colour used is a deep gold, connoting wealth, but also religion in the context of the rest of the cover. The colour gold is in juxtaposition to the black used for Sterling's wings, already implying there will be binary oppositions in this cover.

• 'Why it's finally ok to own a 'beltbag' links to the idea of being 'metrosexual'. Subverting stereotypes of bags being for women, now men can wear and enjoy them too.

Guardian angel - A multitude of meanings and readings

1) He is a winger in football, playing on the sides of the wings.

2) He protects other black players from further racial incidents through his campaigning

3)he was seen as an 'evil' person, but in reality seems on the whole to be a good one

"Westminster has become a living nightmare" - appeals to the intelligence of the reader. Discussing current affairs and political storylines in keeping with the idea of a middle class 'gentleman'

'Picture exclusive! Gwendoline Christie, Ricky Gervais, Adwoa Aboah & Michael Wolff! All the sizzle from GQ heroes!' - self promotion of their own event - it is a festival that GQ runs 'for top tier luxury business and creative minds, focusing on thought leadership and the changing nature of our industries in a world in a deep state of political and economic flux.'

03/11/23

L.O:

Raheem Sterling

Exam Question:

Explore how this front cover of GQ magazine uses media language to communicate meanings:

• Image
• Text/written language
• Layout and design

In this front cover of 'GQ', media language is utilised to communicate several meanings: in the image, the black wings are intentionally used on Raheem Sterling (RS) to present him as an angel, however, considering the wings are an anti-stereotypical colour (black), it could convey a range of connotations. One interpretation of this is that an angels wing colour is white, which typically suggests purity, but the skin colour of angels is also consistently white, and therefore the reason behind his black wings is another representation of black people in 'GQ's' magazines. Another connotation could simply be the fact that his position in football is a winger. An additional interpretation is that the black could connote evil, considering that in the news in 2018 he was severely judged for having a tattoo of a gun on his right leg, with the media not knowing the meaning of it. The evil that the media sees him as vs the good he really is is represented by his wings. Another point in the image is that he is proudly showing off the tattoos he has on his body, even after being shamed for them and therefore is highlighting his religious iconography. The way RS is intentionally positioned (long shot type) is showing himself off and being confident and proud in himself even after all the hate and racism he has faced throughout his life, his stance speaks to the viewers with a brave message. His power pose also draws attention to his legs and feet which is arguably his main asset and what he is famous for. He is given silver expensive jewellery to convey 'GQ's' main ideologies, and to contrast against the gold colour scheme to make it more obvious and clear about his wealth, being another reference to GQ's ideologies.

In the cover lines, the lexis makes reference again to the 'evil' that the media sees RS as, in which it says "Speak no evil". This could suggest a reference to the racism and slurs RS received in stadiums and in the media, and RS's statement made about how this needs to stop. Another cover line below the main cover line link together, with it saying: 'Guardian Angel" "How RS saved football from itself". The guardian angel could refer to the wings on his back, and how he is an angel for saving football from itself, being the fans and racism spread all throughout football, even since the beginning. 'GQ' is practically praising RS for saving the sport by describing him as a guardian angel. There are also political cover lines on the magazine about the Mayor of Manchester, which link to the political meanings of the main cover story, as well as GQ's target audience being middle class gentlemen who stereotypically stay updated on politics.

The masthead of the magazine is in a gold colour in a bold sans serif font, which the gold is in juxtaposition to the black used for Sterling's wings, already implying there will be binary oppositions in this cover. The colour could convey different meanings, such as: The gold is stereotypically linked with money and wealth, which is purposely done due to 'GQ's' brand identity and ideologies, and also because of RS's rising fame and wealth since 2016, status and iconography, becoming one of the highest paid footballers of the year. The colour could also present religion given that RS is Christian, he holds a cross on his chest and it is represented throughout the magazine. The main colour palette being gold, black, white and orange could represent the good vs evil, getting across the contrast and rise the issue in the news a year before the magazine was published. not finished

Miss Mac commented on "C1 ML&R"

18 hours ago

GQ EXAM Q:
WWW: detailed, thorough & accurate use of terminology
EBI: link to GQ audience, genre & ideologies more where possible

08/11/23

L/O:

Representations

How is gender represented in the RS GQ cover:

• Stereotypical use of a male cover star
• Powerful, masculine stance
• Showing off his tattoos which is stereotypically a masculine thing to do
• Bold fonts which are more masculine
• Low shot types to make him look superior
• Dark colour palette is more masculine than feminine
• Showing off his physique and body type
• Made to look attractive
• Looks strong, powerful and physically fit
• Male footballer - stereotype
• 'Picture exclusive! Gwendoline Christie, Ricky Gervais, Adwoa Aboah & Michael Wolff! All the sizzle from GQ heroes!' - two women and two men are mentioned, suggesting the equality between the genders
• "How to wear a broken suit" - men are more practical
• "Why it's finally ok to own a 'beltbag" - more fashionable and stylish

How is ethnicity represented in the RS GQ cover:

• Strong
• Anti-stereotypical having a black man on a GQ cover
• Shot type makes him look intimidating
• Ethnicity is represented in an equal, positive light - coloured female included in cover lines + Raheem Sterling as the star vehicle

• Bright colour palette puts the ethnicity in a positive light
• Magazine made for black people - (ebony)
• Shot type makes the star vehicle look superior and powerful

• He is represented sexually and powerful
• "The remasculation of the American man"
• He is wearing a suit and is representing success and wealth
• The woman's legs are uncovered and therefore is represented sexually
• His direct address to the reader is stern and confident which is stereotypical for men

10/11/23

L/O:

Raheem Sterling

Do Now

• Superior
• Overpowering
• Masculine

• Star actor as the star vehicle draws attention to the magazine
• Black lives matter with 3 other black men in the cover lines
• His direct address to the audience with a stern and serious look presents masculinity and links to the anchorage (main cover line) talking about how he was sidelined in star wars, racist allegations justify his anger in the image.
• Anti-stereotypical for a positive black cover star to be on a GQ cover (ethnicity)
• Black men with a hood are stereotypically / have connotations of / thought of as a sort of gang member or criminality - negative stereotypes. Connotations of white suggest goodness or purity which suggest his good intentions.
• Stereotypical masculine topics discussed - star wars, business, media, politics
• Colour palette is the same as his in the star wars film
• In terms of ethnicity the cover is diverse

(subverts = challenges)

HOMEWORK

In this cover of 'Details', gender is represented stereotypically with a male as the star vehicle.

Robert Pattinson is a famous actor, and therefore brings attention towards the magazine and expands the target audience as many people like him. The clothes he is wearing are stereotypically male, with a suit; this connotes wealth and success, however, he is also sexually represented with one of his buttons undone with a females hand going into it. RP is also in between a woman's legs which sexually objectifies the woman, which is stereotypical, but makes the man seem superior and powerful, tying in with the stern and confident expression on his face, this direct address further draws in the target audience. The woman's face cannot be seen in the cover, which dehumanises her and further sexually objectifies her, which is stereotypical for a mens interests magazine. Her legs are also completely uncovered and she is wearing a short yet expensive looking dress and bracelet, also suggesting her wealth. She has red nail polish on, which connotes passion and anger, which could link to his facial expression in the cover. This link could suggest that women always have something to do with men, as if they are simply objects for them, prying into the ‘Male Gaze’ theory. The colour red is also stereotypically a more masculine colour.

However, in GQ’s cover staring Raheem Sterling, it is also a stereotypical use of a male cover star for GQ. He is positioned purposely to look masculine and powerful to the audience, which ties in to the low shot angel and type which makes him look superior which is again stereotypically masculine. RS is also purposely shirtless to not only show off his strong, masculine physique, but to show of his tattoos; the tattoos connote to criminality and gangs, which is stereotypically a masculine thing to have / do. The trousers that he is wearing look expensive which represents RS’s wealth, furthermore representing GQ’s ideologies of status and wealth. The thick, silver jewellery brings the ideologies that to be a successful man you must have wealth and status which links into capitalism. The large wings present RS as a supernatural figure, which could link into how he exceptionally performs on the football pitch and this paired with the anchorage “Guardian Angel” and the low angle shot presents RS as some sort of protective, confident figure.

In terms of similarities between genders in these two covers, they are very much alike, both presenting hyper - masculinity and stereotypical uses of men. Both cover stars are performing direct address with a confident, stern facial expression to represent strong masculinity and dominance towards the audience. They are also both intentionally dressed in expensive looking clothes ( suit, leather pants etc. ) to convey their wealth and status to the audience, but also to represent the ideologies of GQ and Details: wealth. In the cover lines of the Details cover, it says “The remasculation of the American man”, which clearly represents masculinity throughout the entire cover, but also stereotypically presents women for a mens lifestyle magazine as objects and non - diverse[ly] in terms of gender. This representation of men throughout the cover lines is met as well in the GQ cover where it continuously mentions famous and wealthy men throughout all the lexis.

    

In the Details cover, women are represented stereotypically as faceless, sexually objectifying her to emphasise and highlight the mans sexual successfulness and dominance. However, in the GQ cover, women are represented as equal as men in the cover lines where it states “Picture exclusive! Gwendoline Christie, Ricky Gervais, Adwoa Aboah & Michael Wolff! All the sizzle from GQ heroes!”, two women and two men are mentioned, suggesting the equality between the genders which juxtaposes to the Details cover. This cover line is under the heading “GQ Heroes”, which suggests that against the stereotypes, you don’t need to be a man to be a hero and this furthermore shows the equality that GQ represents.

how much am i supposed to write

Miss Mac commented on "C1 ML&R"

18 hours ago

GQ/RS RESEARCH & NOTES:
Detailed and thorough

GQ COVER ANALYSIS:
Excellent use of terminology and highly analytical

GQ EXAM Q:
WWW: detailed, thorough & accurate use of terminology
EBI: link to GQ audience, genre & ideologies more where possible

REP HWK:
Good analysis, but you haven't COMPARED. IM NOY DONE

15/11/23

L.O: To explore the context & cover star for case study 2

Malala Yousafzai

Do Now - Vogue

• It is published by Condé Nast
• The target audience is mainly young women
• It is a women's lifestyle magazine
• The ideologies are sophisticated and feminist
• Multiplatform
• High-end design brand

Vogue is certainly substantially more ethnicity wise diverse

• In these two covers of Vogue, using the information from the previous slides we can compare the star vehicles: Both of them are anti-stereotypical for vogue because Harry Styles is a man on a woman's lifestyle and fashion magazine, and Rihanna is typically not ethnically represented on vogue, as Vogue extremely rarely has any race other than white women starred on their covers. However, considering that both of these covers were published post-2017, the use of a black model is far more stereotypically then before 2017 after Naomi Campbell challenged the fashion industry about the systematic racism and became the first black model to star on Vogue. Although, the use of a male star vehicle is still anti-stereotypical for vogue. The two covers are far more diverse and developed in terms of representation, to have a male on the cover of a womens lifestyle magazine is highly unusual, but shows they are developing their ideas and diversity.
• Vogue's target audience is young women interested in fashion and lifestyle, and they reach this audience by 

MALALA YOUSAFZAI

Malala Yousafzai is a Pakistani female education activist

She was born on 12 July 1997 in Mingora (26yo)

At 15 years old, she was shot by the Taliban

After she was shot, she was in an induced coma for 10 days

The Taliban shot her in the head for standing up for her right to an education

At 17 years old, she won the 2014 nobel peace prize

She studied at the university of Oxford

17/11/23

L.O: To explore the context & cover star for case study 2

Malala Yousafzai

Malala Yousafzai is a Pakistani female education activist who fights for women's rights to education. At 15 years old, Malala was shot in the left side of the head by the Taliban on her school bus as she was not allowed to attend. Even after this attack and the 10 day induced coma it caused, she still fought for girls rights with her father and opened the Malala Fund (2013). 2 years later, she became the youngest Nobel peace prize winner ever at 17 years old and became even more of an inspirational figure, especially to women. Malala represents power and determination, and she was chosen for a Vogue cover at the time because she was such an inspirational figure and achieved so much for such a young age, against all the odds.

Vogue's editor, Enninful, chooses Malala because they admire her gratefully; She has lived many lives at just 23 years old (activist, author, campaigner for girls' education, daughter, sister, student and survivor), and they see her as an inspirational role model for Vogue's audience.

Main Image

• The symbolic codes of red connotes passion, reflecting Malala's passion for her activism and fighting for the rights of girls education. 
• The mise-en-scene of what she is wearing connotes to Malala's culture where she originates from, as she descends from Pakistan before she suffered the incident and moved to Britain and continued her activism. 
• She is covered-up by her clothing which is slightly anti-stereotypical for a Vogue cover.
• The red could also be a symbolic code for her pain, as we know through the narrative that she was shot in the head for just attending school, and emphasises through her gesture codes, in the way she is smiling, that even though she has endured such suffering, she is still smiling and ploughing through it. - by millie.
• She engages the reader with direct eye contact wand a slight smile - a mode of address that is personal and welcoming but confident and self assured
• She is at a level angle with us, we are invited to get closer to her, to identify with her, but also admire her and look up to her as a role model, a legend even. 
• Malala is shown in a medium close up shot that draws attention to both her facial expressions as. well as her body language and attire
• The red is quite a luxurious colour which represents vogues ideologies and it stands out like malala did and does 

Anchorage

• "The extraordinary life of Malala | Survivor, activist, legend." is the main cover line / anchorage of the cover, and this mirrors the amount of hellish positions she has been in throughout her life, and how she ploughs through either way.
• The masthead is laid over her forehead of the cover model, which even though she is an unlikely star vehicle for a Vogue cover, this effect renders her a Vogue star. 
• The fact that the anchorage is the same silvery colour as the masthead, it reinforces that Malala truly is a Vogue icon even if she is an unlikely model. 
• The caption of Malala's name is the biggest and brightest text on the pagw. The white clearly contrats with the red background celebrating her name and her status. 
• Malala's name and importance is highlights and framed with italicised text: " The extraordinary life of " in white and " Survivor, activist, legend" in silver. This offers a measured sense of symmetry with the masthead at the top
• On the cover, you can see how the captions used to anchor the cover model elevate her status and importance.

Cover Lines

• "Fighting Talk" cover-line could link to the fact that Malala fights for women's rights, so fits with the covers context. - millie did not write this.
• The cover liens on the left hand side all follow the same chic minimalistic design, a black upper case headline with an italicised subheading in white to draw the reader into what is more familiar territoty
  for womens lifestyle magazines; fashion, romance, celebraties
• Vogue asserts its authooirty here to show you how to get back inot the dating game, with 'LOFE AFTER LOCKDOWN' and to tell you what is in fashion 'the shape of now: how to keep up what to do and what to buy'. The use of alletiverise language (with Ls) is a rhetorical device that tells us that Vogue is an authority on the subject.
• The important coverline on the right hand side "Vogue's Guide to summer beauity', affirms Vogue's authority as the fashion bible. Sitting on a red background, just above malalas shoulder, it doesn't need to say any more. It blanacs the layout with the design of the lefthand side of the cover.
• The coverline 'FIGHTING TALK' broadens the reader's appeal from fashion fans of the model Jourdan Dunn to sporting fans of of the champion boxer Anthony Joshua. This is another unlikely feature for the magazine.

Layout

• The composition of the front cover follows the principles of traditional desiignn
• Applying the rule of thirds, the masthead at the top and the centred Malala captions at the bottom frame and main image of Malala symmetrically, enhancing

21/11/23

L/O: To explore the representations in case study 2

Malala Yousafzai Vogue

Do Now - Write down THREE ways media language has been used to construct meaning on the Malala cover:

• The colour palette of reds used in the cover represent Malala's passion for her activism
• The direct address to make her seem confident
• Her name is the largest and brightest text (apart from the masthead) to represent her importance and status in Vogue
• The headscarf represents her religion and culture

HOMEWORK

In this cover of Vogue, starring Malala Yousafzai, media language is used to communicate several meanings: The colour palette of deep reds connote to Malalas passion and love for her activism, but this symbolic code could also possibly suggest the hatred she could have toward the people that are the cause of the reason of this activism. The red is quite a luxurious colour which represents vogues ideologies and it stands out like Malala did and does. This could also be a symbolic code for her pain, as we know through the narrative that she was shot in the head for just attending school, and emphasises through her gesture codes, in the way she is smiling, that even though she has endured such suffering, she is still smiling and ploughing through it. The direct address Malala is using toward the audience highlights her confidence, and the low angle puts her in a dominant, powerful position. This gesture code links to Vogue’s ideologies of empowering women and praising them. The shot type (medium close-up), draws attention to her confident facial expressions and attire, but also emphasises Malala’s religious and cultural background, along with the iconology of her hands positioned to point toward her headscarf and the mise-en-scene surrounding that. In the anchorage, Malala’s name is the brightest and largest text in the entire cover ( except the masthead ), and the white clearly contrasts with the red background celebrating her name and her status. It is apparent that the captions used to anchor the star vehicle elevate her, again raising her name and status as a Vogue star, even if she is an anti-stereotypical one. Below the anchorage, the lexis states “Survivor, Activist, Legend”: this mirrors the amount of hellish positions she has been in throughout her life, and how she ploughs through either way. the silvery colour used connotes to wealth and status, and this symbolic code again highlights that Malala is a Vogue legend amongst others. This main cover line represents Malala as a role-model, showing that she still remains proud and confident despite the conditions she has been forced to face. In the cover lines, it says "Fighting Talk", which could link to the fact that Malala fights for women's rights, so fits with the covers context. However this is still anti-stereotypical for a women’s lifestyle magazine, and ‘fighting’ is more stereotypically associated with men, yet this is in line with Vogue’s ideologies with empowering women. (20 minutes)

• Vogue has far more diversity in age, gender, ethnicity, body size etc. across the world, especially when compared to GQ and other magazines.  
• However , previously (>2017) this was very different.     

Muslims have been represented in the past as violent, terrorists etc, but muslim women have been shown as timid, kept to themselves, trapped under the influence of a dominant male society.

ETHNIC REPRESENTATIONS 

• Muslims have been represented in the past as violent, terrorists etc, but muslim women have been shown as timid, kept to themselves, trapped under the influence of a dominant male society.
• A range of diversity is represented just on the cover - Malala, Jourdan Dunn, Anthony Joshua. All of which are not white
• The representation of Malala is anti-stereotypical as a muslim women because in the media muslim women are presented as under the control of a male and very shy, but Malala is using direct address and smiling which shows her confidence. 
• The age rage isn't very diverse as their average age would be around 25, which is the stereotypical age range for magazine covers.

GENDER REPRESENTATIONS

• The representation of gender is positive as it shows that women are powerful and can be wherever they want and achieve great things - just like Malala
• In the cover it portrays that women like to read stereotypically feminine topics such as - love, clothing, beauty, etc. However, there are also anti-stereotypical cover lines - "FIGHTING TALK" - with Anthony Joshua, the topic of sport is stereotypically male and it empowers women and makes them out to be strong and powerful, interested in 'male' sports, challenges the stereotypes
• Being female is represented as being fearless and strong, which is in line with Vogue's ideology as they believe in uplifting women and empowering them
• Malala: looks very feminine - flowing, silk headdress, jewellery, make up.
• Classy & sophisticated (cover image and colour palette - red and silver rones) - vogues ideologies are represented
• Malala anchorage - depicts strong, powerful and confident woman.
• 'Survivor'- anti-stereotypical as female not the victim. Typical representation of muslims ( always being involved in some sort of attack - negative) and anti-stereotypical for female muslims (victim, timid).

In the Vogue cover staring Malala Yousafzai, gender is represented in a positive light, particularly women, as it shows that women are powerful and can achieve great things. This is stereotypical for a women's lifestyle magazine as it empowers women and brings representation to them. in the cover, it portrays that women like to read stereotypically feminine topics such as - love, clothing, beauty, etc. However, there are also anti-stereotypical cover lines - "FIGHTING TALK" - with Anthony Joshua, the topic of sport is stereotypically male and the fact that this is mentioned pushes women's confidence and makes them out to be strong and powerful, interested in 'male' sports and this cover line challenges the stereotypes of 'male' and 'female' sports. The direct address that Malala uses is anti-stereotypical for a muslim women, given that stereotypically they are represented as timid and shy, trapped under the influence of a dominant male society, but Malala's eye contact and smile represents confidence and strength. Being female is represented as being fearless and strong, which is in line with Vogue's ideology as they believe in uplifting women and empowering them; another thing that touches on Vogues ideologies is the colour scheme and palette used, the red and silver[y] tones used connote to class and sophistication. The star vehicle, Malala, is purposely dressed to present lots of femininity with a flowing, silk headdress, expensive jewellery, make up; the expensive jewellery also links to Vogue's ideologies of wealth and status. The anchorage on Malala contains her name 'Malala', but it is the biggest and brightest piece of text on the page ( except the masthead ) and this represents that her as a woman is worthy of becoming a Vogue star, even if she is a very anti-stereotypical star vehicle. Being female is represented as being fearless and strong, which is in line with Vogue's ideology as they believe in uplifting women and empowering them

In terms of ethnicity, just the cover of this magazine is very diverse: The star vehicle, Malala Yousafzai, but also in the cover lines containing Jourdan Dunn and Anthony Joshua.

24/11/23

L/O: To compare representations in magazine covers

Malala Yousafzai Vogue

Do Now - Write down THREE words to describe how gender is represented on the cover.

• Empowering
• Confident
• Feminine

SIMILARITIES - 

• Colour palette - they both wear red which could connote their passion for their careers 
• Direct Address - shows confidence, power
• They both are in feminine attire - silky fabric = femininity, wealth, luxury, sexiness?
• The cover lines both include fashion stereotypically feminine subject
• The names are the biggest text on both the covers, which suggests their importance and status, they are both represented as relevant, high status women
• The positioning on both their hands draw attention to their faces, the Lizzo magazine this represents body positivity as if saying - the body is irrelevant - . 
• Use of the forename only to convey status of the cover star
• Include non-stereotypical cover lines showing women as strong and powerful
• Strong women from ethnic minorities
• Use of MES (clothing, jewellery hair & makeup) to convey stereotypical femininity

DIFFERENCES - 

• Different shot types - Malala has a medium close up shot type, which emphasises her headscarf and religion, it represents Malala as a strong, intelligent, religious woman whereas Lizzo is shot using a low angle long shot to emphasises body positivity and femininity, the low angle makes her look strong and powerful.
• Body positive use of Lizzo as cover star & positive representation of Muslim Malala
• Lizzo's portrayal far more glamorous

29/11/23

L/O: To practise comparing representations in two covers

Malala Yousafzai VOGUE

DO NOW

• Confident
• Intelligent
• Influential
• Successful

 

hier je me suis reveille a huit heures plus de quart. quel disastre. cependant je me reveill

COMPARISON

Similarities: 

• Both covers portray women as confident, powerful and icons
• Bot covers use low camera angles to represent women as dominatnt and superiror\
• Both anchorage cover lines empower women using positive adjectvies
• Boths covers portray the star vehicles as wealthy, using expensive looking items such as clothing, jewellery, etc.

Differences:

• The Elle cover represents women stereotypically but Vogue doesn't
• Elle cover uses stereotypical topics in cover lines for women but Vogue doesn't
• The medium long shot used on Kim shows off her body and sexually objectifies her which is stereotypical 
• The medium close up shot used on Malala represents her headscarf - religious and cultural backgrounds - muslim women have been shown as timid, kept to themselves, trapped under the influence of a dominant male society, the cover challenges this stereotype
• Malalas hands point toward her face which presents who she is and her culture but Kims point downwards showing her body, again sexually objectifying her
• Kim has a revealing outfit which is stereotypical and sexually objectifies her
• Malala's body is completely covered
• Kims colour palette consist of more stereotypical feminine colours
• Malala's colour palette consist of more anti-stereotypically masculine colours

In both of the covers, the representation of gender is slightly more different than similar, yet are relatively close in terms of representation of women. 

The imagery of these magazines are both quite different to each other, but also sharing a close amount of similarities : In the Vogue cover, Malala Yousafzai is presented with a medium close up shot type, this shot type draws attention towards her headscarf, which further represents her religious and cultural background. Muslim women have been shown as timid, kept to themselves, trapped under the influence of a dominant male society, the cover challenges this stereotype and empowers women, linking to Vogue's ideologies of uplifting women. However, in the Elle cover, Kim K is presented using a medium long shot, which draws attention to her body. This is stereotypical for women's lifestyle magazines as it sexually objectifies Kim, paired with the revealing outfit she is portrayed with. In contrast to this, Malala's outfit completely covers her body, only showing her face which is very anti-stereotypical for a Vogue cover. In the Vogue cover, Malala is more so represented as a role model for the audience, but Kim is represented sexually which is far more stereotypical for women's lifestyle magazines. Although, there are similarities between the imagery of these two covers, being the fact that both star vehicles are dressed and portrayed in a very expensive manner, through clothes, jewellery and make-up, which is stereotypical for a women's lifestyle magazine. Both covers use a low shot angle, which shows the cover stars as superior and dominant towards the audience, representing women as confident and powerful. Both star vehicles use direct address towards the audience, which highlights women's confidence and superiority.

In terms of the lexis involved in the two magazines, they both share the same amount of similarities and differences. For example, on the Vogue cover, the anchorage of the star vehicle says "Survivor, activist, legend", these adjectives represent Malala positively, uplifting women like Vogue's ideologies. The Elle cover's anchorage states "A smart woman's guide to self-belief", and this also uses adjectives to positively empower the star vehicle. However, in the Elle cover, semantic fields of stereotypically female lexis are used such as, fashion, beauty etc. however in the Vogue cover, lexis such as fighting, legend, survivor are far more stereotypically associated with masculinity.

However, the cover-lines highly contrast between the two covers: Throughout the Vogue cover, the cover lines discuss far more masculine topics than feminine, such as the cover line "FIGHTING TALK". Fighting is far more stereotypically associated with males, which makes this very anti-stereotypical for a woman's magazine. In this cover line, Anthony Joshua - a male professional boxer - is mentioned, which even further makes this extremely anti-stereotypical for a magazine line so known for its femininity. The topic of sport is stereotypically male and it empowers women and makes them out to be strong and powerful, interested in 'male' sports, challenging the stereotypes. Although, the Elle cover sticks to feminine topics such as fashion, make-up etc. This is much more stereotypical for a women's lifestyle magazine. In Malala's anchorage, her name is the biggest and brightest on the entire cover ( except the masthead ), which raises her name and status amongst Vogue's stars. Kim K's name is also highlighted against the rest of the cover, which also lifts Kim to be a star and above other topics. The masthead is laid over her forehead of the cover model, which even though she is an unlikely star vehicle for a Vogue cover, this effect renders her a Vogue star, yet the Elle masthead is below Kim K. Malala's name and importance is highlights and framed with italicised text: " The extraordinary life of " in white and " Survivor, activist, legend" in silver, this offers a measured sense of symmetry with the masthead at the top. The "Survivor, activist, legend" cover line his mirrors the amount of hellish positions she has been in throughout her life, and how she ploughs through either way. 

In terms of the colour palette of these covers, there are many more differences. For example, throughout the Vogue cover, tones of red are all over, which connotes quite a classy and sophisticated lifestyle, especially paired with the silvery tones in the cover lines, representing Vogues ideologies. The red could also connote passion, reflecting Malala's passion for her activism and fighting for the rights of girls education. This could also be a symbolic code for her pain, as we know through the narrative that she was shot in the head for just attending school, and emphasises through her gesture codes, in the way she is smiling, that even though she has endured such suffering, she is still smiling and ploughing through it. However, in the Elle cover, a mixture of colours are used, the main ones being pink, white and black, these colours are much more stereotypical for femininity. 

In conclusion, the two covers are relatively similar and different. share more differences than similarities. The main generated difference between the two covers is the general representations of each star vehicle, even though similar techniques are used: Malala is being represented for her and what she did, but Kim simply for her body and attractiveness.